B2B Marketing Spotlight: Jay Baer on Employee Generated Content #mpb2b

It was back in 2010 at SXSWi that I was in the blogger lounge networking with other social media savvy content creators and thought leaders like Brian Solis, Chris Heuer, Amber Naslund, Chris Brogan and Rohit Bhargava, when I met a fellow marketer who shared a metal bottle opener as his business card. What a brilliant idea! Package your identity around something useful to trigger conversations.

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B2B Marketing Spotlight: Jay Baer on Employee Generated Content #mpb2b

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